Que es eximo license#

Perhaps it’s a person doing some 1970s disco dancing, but it still looks like a person. The X now has head, which makes it look a little like a person. Those keen followers of my recent presentations, will know that when nothing goes right, go left, is an often used line and – watch this space – is about to be launched as something else too. The dot on the ‘i’ for example, has rolled to the left.

It may look like a simple typographical device (and what beautiful typography!) but there’s a few nice touches in the logo that you might see, but not know! Step forward Conor O’Neill, of Us & Them, who came up with the logo device. Having a name is only half the battle, Eximo Marketing needed a suitable logo too. So if you disagree with the etymology of excellent and extract, please send an email, written in entirely Latin, explaining where Steve and I got it wrong. And, as a caveat, no I didn’t go to the type of school where Latin was taught. I’ve never been great with a Latin accent, so you won’t hear me complaining. I say it x-ee-moe, but I’m not going to get hung up about it if you want to try it differently. What I do focuses on extracting information about companies to find out what sets them apart and then using that to build a strategy that will help them be excellent. And it’s these English words that fit what happens at Eximo. You could follow the family tree of eximius all the way down to the English words excellent and extract. Eximo’s EtymologyĮximo is derived from the Latin eximius. Steve spent hours researching the name and the brand and found some gold in it. While discussing a different business opportunity, the Eximo name was discussed. Step forward Steven Neill, the man with the best hair at Positive Brand Etiquette. The Strategy Guy or Effective Marketing Strategy Ltd all felt a little bit like the bastard love child of Alan Partridge and David Brent for me. The Ronseal approach to naming a company didn’t work for me either. While the URL would make me feel self-important, I wanted something more about what I did and less about me. Broadly they are use your name, use your service, find a word that matches the company or make something up.Īndi Jarvis Ltd had little appeal to me. There are a few schools of thought with company names. The government has rules you have to abide by, you can’t go wild and call it something daft because you want people to give you money for your services and, worst of all, you have to pay to register it. In many ways naming a child is easy: pick something you like and forget what everyone else thinks! It’s your kid, they’ll probably grow into the name anyway and if they don’t like it that much, they can change it when they grow up then put you in a care home and forget you ever existed.īut naming a company? Wow, that’s challenge. I think I spent more time naming my company than I did naming my child. So, now we’ve established that, I’ll spend a bit of time on question 3. Strong milky coffee is where it’s at for me at the moment. Question 2 is relatively easy – a flat white or a Cortado.

There is a bit more background to why I started Eximo Marketing on this post I wrote for Digital DNA, so I won’t repeat it all here, but I’m still trying to work out what the hell I’m doing and I’ll keep you posted as that becomes clear. The answer to question 1 is long, complex and, ultimately, a bit of a mystery. Includes: One 750ml bottle of Facundo Eximo and four 6.I’ve repeatedly been asked three questions since I embarked on my Eximo Marketing journey.

No preservatives, added colors or flavors.

illy chooses only Arabica beans because they yield a slightly sweeter coffee with a softer taste imbued with a rich, subtle flavor. Illy Ready to Drink Caffè, an Italian espresso-style coffee drink is destined to be your new go-to beverage. Highly awarded and highly mixable, Facundo Eximo is essential for rum aficionados and budding at-home bartenders alike.įacundo Eximo is perfect for gifting and packaged in a beautiful keepsake Facundo Eximo box.

Que es eximo license#

Maturing in white oak barrels for more than a decade allows for a smooth, rich finish.įacundo Eximo is best enjoyed on the rocks or in an elevated cocktail such as the License to ILLY, which you can find the simple coffee-based recipe below. Facundo Eximo is the only of the four rums that are blended before aging – a process which relies on the Master Blender to expertly tailor the flavor and aroma balance before Nature’s contribution through the aging process. Facundo Eximo features a blend of medium to heavy-bodied dark rums aged in fine oak barrels between 10 and 12 years.